Finding Small Business Success in a Tough Economy { 0 }
Tarah Cranford, owner of Tarah Photography, was featured on Fox News recently to share her inspiring story. Cranford found herself out of work due to the tough economy and instead of continuing to look for a job in the same field, she took matters into her own hands and was able to turn her passion for photography into a successful new career.
When asked about the first steps that she took to market her new business, her answer was very interesting. Did she take out a yellow page ad? Did she purchase magazine ads, or perhaps a billboard? No. The very first step taken was to revise her web site and to invest in search engine optimization (SEO).
Her online marketing efforts show that the most cost effective and successful means of marketing a business is still online. Whether you are starting a new career like Tarah, or if you are looking to grow your existing business, investing in your online presence is vital to your success.
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