Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association.
E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study released last month. In contrast, print catalogs generated $7.09 and non-e-mail Internet marketing produced $22.52.
“What this says is that e-mail is a highly profitable means of communicating, much more so than a catalog or any other form of communicating with your customers,” said Jay Schwedelson, corporate vice president of list firm Worldata.
What’s more, marketers are expected to sink significantly more into e-mail next year. However, the channel’s share of the average CMO’s budget is still barely a rounding error.
Read the full article by Ken Magill here >>>
For more information on how to take advantage of e-mail marketing’s extremely high return on investment, please contact our office at 832.971.4905.
I have several clients who want to do eblast marketing on their horse businesses and stallions. The horses are primarily Andalusians, Lusitanos, Peruvian Pasos and some small Paint Horse farms. There are several Arabian Horse eblast companies that of course specialize only in eblasts to Arabian horse enthusiasts. Do you offer any type of eblast service for the breeds I mentioned?