This week hasn’t been going well for Senator Kay Bailey Hutchinson.
Hutchinson’s new campaign website standbykay.com, promoting her run for the Governor’s seat, was blocked from Google and Yahoo for using “black hat” SEO tactics, including stuffing over 2200 hidden keywords within her web site.
Aides said all the phrases were computer-generated based on terms that computer users searched for who also searched under Rick Perry, Kay Bailey Hutchison or Texas or a combination of the phrases. They said the many phrases were appropriately intended to help target online banner advertising for Hutchison.
Whatever the true purpose was, this will certainly give a black eye to Hutchinson’s campaign. Only one day after the keyword stuffing was discovered, the Senator parted ways with the guilty web firm that added the computer generated keyword spam, and redirected her web visitors to a new domain.
The major search engines have evolved into highly intelligent systems that can sniff out any website that attempts to “cheat” the system with hidden keyword spam. The best practice to follow when promoting a web site, especially one as sensitive as a campaign website, is to handle all SEO and marketing carefully and manually, avoiding all computer generated spamming firms at all cost.
Great Website!!
Unfortunately the facts are straight. KBH was forced to abandon her first campaign website and domain name due to an over zealous web marketing firm that used keyword stuffing to test phrases that could be used in their pay-per-click campaigns. Not a good idea.
The links in the blog post will take you to the original articles.
Thank you all for your comments!
Are all your facts straight? I am not trying to be a bad guy, however I don’t perceive how this makes total sense! I often have to check the same stupid things out for myself on my own Political News Blog site, here… White Rabbit Cult… but what you wrote is important, and I will place a link back to your post. Peace!
Wow! What a website. You have a real knack for making a blog readable and easy on the eyes. Some sites look like train wrecks, but not yours – it’s a pleasure to read. I find internet marketing very interesting.
I have been looking looking around for this kind of information. Will you post some more in future?