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Small-business owners who are skeptical about Facebook as a marketing tool might want to check out a forthcoming case study from Rice University’s Jones Graduate School of Business. Last year, professors from the school teamed with a local restaurant chain to see whether having a presence on the social network would have any practical impact [...]
I love working with local marketing talent right here in Kingwood. The amazing Kerry O’Malley, El Presidente of Marketects Incorporated, called me in to assist on the development of a website for SalesXpress.
SalesXpress is a specialized manufacturers’ sales representative group, based in Texas and primarily servicing Texas, Oklahoma, Louisiana, and Mexico. They have years of [...]
Exciting things are happening at World Class Horses in Tomball Texas. A massive 32 stall mare management and foaling facility was recently raised. A fully equipped in-house lab which includes the most innovative equipment in the equestrian breeding industry has been expanded. Computer systems you’ll only find at veterinary universities are being used in their [...]
I was honored to be invited to speak in Washington DC to the National Foundation for Women Legislators in October. The NFWL was holding their Women’s Congressional Broadband Summit, sponsored by AT&T, which brought women throughout the telecommunications industry together to address broadband technology and how it changes the playing field for women and their [...]
Since moving my family and business to Kingwood Texas earlier this year we’ve enjoyed a great sense of community and support from our fellow residents and businesses.
Kingwood is a 14,000 acre community located in northeast Houston, Texas. The majority of the community is located in Harris County with a small portion in Montgomery County. Known [...]
Apache Advertising & Design supports the work of charitable equestrian organizations. The equestrian industry has always been our strongest client base and this giveaway is just our way of giving back to the community that has made us what we are today. For the past 15 years we have performed a variety of marketing and [...]
This week hasn’t been going well for Senator Kay Bailey Hutchinson.
Hutchinson’s new campaign website standbykay.com, promoting her run for the Governor’s seat, was blocked from Google and Yahoo for using “black hat” SEO tactics, including stuffing over 2200 hidden keywords within her web site.
Aides said all the phrases were computer-generated based on terms that computer [...]
Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off.
So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted the [...]
Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association.
E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study released [...]
Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for [...]