Clint Eastwood starred in one of the most moving commercials of the 2012 Super Bowl. The ad known as “Halftime in America” is a Chrysler commercial in which Clint Eastwood growls about the recovery of the Detroit auto industry and the rebirth of American as we rise out of this horrible recession.
The funny thing about this “pro-Detroit” commercial is that fact that it wasn’t filmed in Detroit. It was “outsourced” to other cities. In fact, it was filmed in several cities, including New Orleans, Los Angeles and parts of Northern California, according to Chrysler spokeswoman Dianna Gutierrez.
She added that filming the commercial throughout the country was intentional.”This message was about the country as a whole,” she said. “It was important to showcase that breadth.”
I find it ironic that a commercial that is supposed to be about the rebirth of the “Motor City Economy” wasn’t even filmed on location. If the ad agency wouldn’t even do business there, why should their audience? This opens up a whole new discussion on truth-in-advertising.
We all expect honest facts about products and services in advertising, but when a company talks-the-talk but doesn’t walk-the-walk, it’s about as disappointing as when I learned that the “Auto Czar” tasked with rebuilding the American car industry drove a Japanese car.
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