All posts tagged marketing

Equestrian Non-Profit Website Giveaway

By on August 18, 2009 in Blog Articles, Marketing with 20 Comments

Apache Advertising & Design supports the work of charitable equestrian organizations. The equestrian industry has always been our strongest client base and this giveaway is just our way of giving back to the community that has made us what we are today. For the past 15 years we have performed a variety of marketing and design services promoting equestrian products, stallions/breeding services, advertising ranches, and more. We recognize that many deserving non-profit equestrian groups do not have the budget to properly promote their organizations online and we aim to help.

The last decade showed a phenomenal increase in non-profit horse-related organizations such as horse rescue groups, adoption and boarding facilities, therapeutic riding schools and more. We invite you to help us recognize the stories of these deserving non-profit groups and we’ll assist the work of a deserving finalists by donating our website design services, valued at over $2,000, to a winner selected by a public vote on our blog.

Nominate a charitable organization

If you work for, or know of, a deserving equestrian non-profit, please nominate them in the comments section below. I’ll publish the stories of our top finalists in a future blog post and the winner will be decided by a pubic vote on November 15th 2009. Our readers will get to learn about each organization and help choose the group they feel is most deserving of a new web site that will put them on the fast track to future success by having a professional design that delivers their message clearly and collects donations online.

“I’ll publish the stories of our top finalists in a future blog post and the winner will be decided by a pubic vote on November 15th 2009.”

Help spread the word

Help us spread the word about the Website Giveaway so that as many non-profit groups as possible have the chance to win the donation. If you have a newsletter, blog, or social networking account, please consider writing about our giveaway and post a link to this page.

What will you win?

Just what will you get? A completely custom website with up to ten pages designed, coded and hosted for a period of 12 months. We’ll also provide a consultation session to help our winner properly promote their new website and maximize their online contributions. If the winner already has a website they are pleased with, we will discuss providing search engine optimization, email marketing or print design instead.

Should I Buy Pay-Per-Click Ads If I Rank Organically?

By on July 30, 2009 in Blog Articles, Marketing, SEO with No Comments

Picture this, you’ve optimised your website and now rank in the top ten for all your major keywords, and first for several. Organic search engine optimization (SEO) has really paid off.

So what now? Should you pack in the pay-per-click (PPC) adverts? After all, you probably only got them to increase visibility while you boosted the site’s natural optimization, didn’t you?

I read about this very topic in a recent article by Kevin Gibbons. You can read his full text here >>>

Gibbons elaborates on this topic and suggests that marketers continue to purchase pay-per-click advertising to prevent competitors from obtaining valuable ad space, to protect your name, and to appear that your business has more authority.

I too recommend adding pay-per-click advertising into the mix even when your site ranks well organically, but for slightly different reasons.

I advise my clients to run a PPC campaign to help balance out all of their targeted search phrases. If one targeted search phrase is performing well organically, throw a little more PPC money at a more competitive phrase that might be ranking slightly lower than the others. If that particular search phrase improves in the organic search, adjust your PPC to a different area, and so on. With regular attention paid to your PPC and organic SEO, you can make sure that your business is always found near the top.

Pay-per-click also gives marketers a great tool for testing a variety of headlines and unique-selling-points (USP) that could benefit your advertising in other media as well…but that’s a whole other article I’ll save for another day.

What Advertising Medium Generates the Highest Return On Investment?

By on July 29, 2009 in Blog Articles, Marketing with 1 Comment

Though the money marketers spend on it is a pittance compared with other channels, e-mail delivers the highest return on investment by a wide margin, according to the Direct Marketing Association.

E-mail returned a whopping $57.25 for every dollar spent on it in 2005, the DMA reported in its Power of Direct economic impact study released last month. In contrast, print catalogs generated $7.09 and non-e-mail Internet marketing produced $22.52.

“What this says is that e-mail is a highly profitable means of communicating, much more so than a catalog or any other form of communicating with your customers,” said Jay Schwedelson, corporate vice president of list firm Worldata.

What’s more, marketers are expected to sink significantly more into e-mail next year. However, the channel’s share of the average CMO’s budget is still barely a rounding error.

Read the full article by Ken Magill here >>>

For more information on how to take advantage of e-mail marketing’s extremely high return on investment, please contact our office at 832.971.4905.

Online Media Daily – Recession Fuels Use Of Internet and Electronic Media

By on July 16, 2009 in Business, Marketing with No Comments

Recessions may be bad for the media economy, but they appear to be improving the health of the media ecology. Faced with tough economic times, consumers are consuming more media, not less of it, especially electronic media like the Internet and TV. In fact, the recession is actually fueling Internet usage among people looking for advice and information to deal with troubling economic times, according to results of new research released Wednesday by the Pew Internet & American Life Project.

The study finds that nearly a third (31%) of online users are utilizing the Internet more often to get information about the economy in the past year vs. only 10% who said they are going online less often….

Read the rest of this article on Online Media Daily >>

Finding Small Business Success in a Tough Economy

By on May 14, 2009 in Blog Articles, Business, Marketing, SEO with No Comments

Tarah Cranford, owner of Tarah Photography, was featured on Fox News recently to share her inspiring story. Cranford found herself out of work due to the tough economy and instead of continuing to look for a job in the same field, she took matters into her own hands and was able to turn her passion for photography into a successful new career.

When asked about the first steps that she took to market her new business, her answer was very interesting. Did she take out a yellow page ad? Did she purchase magazine ads, or perhaps a billboard? No. The very first step taken was to revise her web site and to invest in search engine optimization (SEO).



Her online marketing efforts show that the most cost effective and successful means of marketing a business is still online. Whether you are starting a new career like Tarah, or if you are looking to grow your existing business, investing in your online presence is vital to your success.

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